Billing was an afterthought — a place advertisers visited after the money was already spent. This vision turns it into the front door: an agentic surface that translates Google's taxonomy into each advertiser's, tracks ROI as it happens, and acts on their behalf. The framework is being adopted across Ads.

Every new advertiser arrived with the same access — full keys to the platform from day one — even though abuse clustered around a small set of risky features. This work introduced progressive trust: feature access that earns itself over time, shaped jointly with safety partners. The framework now anchors how Ads thinks about risk at sign-up.

Help lived outside the product — tickets in email, communities on a separate platform — so users left Ads to get unstuck, often opening duplicates because they couldn't find what they'd already filed. This work brought both inside, closing a loop that broke every time a user left. First of its kind at Google; now scaling across Advertiser Platforms.

Reconciling invoices was manual, fragile work — discrepancies traced one at a time, support tickets piling up while finance teams worked across disconnected tools. This vision proposes an AI agent that cross-checks invoice data, surfaces mismatches, and guides resolution where the work happens. Foundation for AI-led finance across Ads Billing and Payments.